SPEAKER PREVIEW: Pumpehuset’s Cultural-Commercial Partnership
Thursday, March 29, 2012
After serving as a legendary music venue for more than 30 years -– presenting everything from Pearl Jam, Rage Against The Machine and Soundgarden to Robbie Williams’ first solo performance on a Danish stage – Copenhagen’s Pumpehuset was reopened in September 2011.
The house, heavily renovated to offer new technology, and improved acoustics and audience facilities, now offers two rooms; a 600 capacity hall and a smaller 300 capacity club. But, according to CEO Ronnie Hansen, the most striking feature about the venue since its makeover isn’t its physical appearance…
Pumpehuset is part-owned by Nordisk Film Biografer, a division of the Egmont group – the largest entertainment company in Scandinavia. And, unlike many other venues of a similar size, is operated almost entirely on a commercial basis.
“Pumpehuset is a cooperation between cultural entrepreneurs with economic insights and big business managers with cultural ambitions,” explains Ronnie, a special guest speaker at Nordic Venue Forum this June.
“The business is a joint-venture between myself, Kristoffer Buck Bramsen and Nordisk Film Biografer.”
The partners are terming the model a ‘cultural-commercial partnership’; a unique collaboration that is the first of its kind in Denmark.
“In Denmark,” continues Ronnie, “and also other parts of Scandinavia, smaller cultural venues like ours are usually highly subsidised by the government. But for how long?” “While all of our competitors scream for more funding, we believe that arts and cultural venues can be run profitably, on a 100% commercial basis.”
At Nordic Venue Forum 2012, Ronnie will be joined by Frederik Juul, CEO of Nordisk Film Live, to offer economic insights and key learnings from Pumpehuset’s first year of operations; and an appraisal of how the cultural-commercial partnership model is working in practice.
“A lot of people think that Nordisk Film’s involvement is philanthropic, but it could not be further from the truth. Together, we are hoping to disprove this crazy long-standing belief that venues like ours are not commercially viable.” “And we look forward to sharing our story at the Forum.”
Join Frederik, Ronnie and the region’s leading venue executives at Nordic Venue Forum in Oslo this June, for two days of discussions, site visits and peer-to-peer networking that will change your venue business forever!
ABOUT THE SPEAKERS: Ronnie Hansen, 28, is the youngest CEO in the Egmont Group. Previously, he served as Head of Commercial Activities at top Copenhagen venue VEGA, and has also had experience with independent concert promotion with a roster including Aphex Twin, Diplo, Skream and Benga and the likes. Ronnie has a background from Copenhagen Business School and The Royal Guards.
Frederik Juul is newly appointed CEO of Nordisk Film Live; a completely new division within Nordisk Film, and their first foray into enter the live entertainment business. Frederik’s first act was to open Pumpehuset and recently Denmark’s biggest theatre and musical production has been presented – and will open in November, 2012. Frederik is a former CEO of Sandrew Metronome Denmark and has hold managing positions in Danish advertising.- PreviousNext